Case Study

John Mason

Our targeted PPC strategy helped John Mason compete in a busy marketplace.

The Client

Founded in 1884, John Mason are one of the UK’s largest international moving companies. They help to move approximately 10000 people across the world every year, with Australia, Canada, New Zealand and the USA being their most popular destinations.

The Challenge

As one of the longest established international movers in the UK, John Mason wanted to maintain their position as a dominant player in the sector. They were looking for a targeted PPC strategy that would help them reach the most valuable users, and help boost their online brand exposure.

Our Strategy

To reach users who were considering their moving options, we implemented a highly targeted remarketing strategy.

To reach audiences beyond the confines of search marketing, in order to maximise brand awareness, we created and delivered an eye-catching banner display ad campaign.

The Results

Our highly targeted PPC campaign was a demonstrable success for John Mason.

Through our remarketing and display advertising campaigns, we were able to help the international movers surpass their acquisition targets and decrease their CPA.

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