Work with a proven
Facebook marketing company

Facebook marketing is a specialty at Cardinal.
We get the advertising results you need, on budget, every time.

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Facebook ads give you the power to reach 1,000 people for less than $5. Marketing on Facebook allows you to laser-focus on a niche demographic in a specific area, or it can scatter a broad message to all kinds of customers. Most businesses fail to capitalize on the benefits of Facebook advertising, because they don’t know how to make it work consistently.

Cardinal Digital Marketing is your secret weapon for Facebook marketing success. Facebook ads can be your number one marketing tool for ecommerce, lead generation, and signups, but it takes finesse to manage it correctly. To do it properly you need the right technology, knowledge, and attention. Call us to talk about your goals and target customer segments, and our veteran Facebook marketing specialists will cook up a custom plan for your next ad campaigns.

Cardinal is a Facebook marketing company that works for results. We help all kinds of companies succeed on Facebook, from office-centralized organizations and multi-location franchises. You’ll have a dedicated account manager who optimizes your campaigns by location, time, persona, messaging, and creative. Cardinal will keep you constantly informed about the return on your Facebook marketing investment, so you see results from the very first day.

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Cardinal is a powerful Facebook marketing ally

At Cardinal we start with your goal. Then we work backwards to engineer a custom Facebook marketing plan from there. We’re a digital marketing company with decades of expertise on our team, reaching all the way back to the days before social media even became a marketing tool. We optimize based on the most recent updates to Facebook’s marketing algorithms, so that you always come out at the front of the pack.

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Data-driven marketing

We measure the outcomes of Facebook marketing the same way you do – no matter how you measure success. For some that’s an increase in web traffic, more click-throughs, more sales, local check-ins, or new leads. It’s your job to tell us the problem you’re trying to solve. It’s our job to deliver a solution with data-optimized Facebook marketing.

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Streamlined Facebook ad budget

Your team should know the ROI of your Facebook marketing at all times. At Cardinal, we transparently fine-tune your campaigns, making certain every dollar counts. We’ll keep everything within budget and make sure you get the most juice possible out of your dollars with constant A/B testing, targeting, and audience lookalike tools.

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Crystal clear reporting

With your Facebook marketing dashboard, and regular calls from one of our specialist, our company keeps you in the know at every step. From the very first hour your campaigns begin, you’ll see exactly how many conversions you’re receiving. You’ll be able to measure performance however you and your assigned specialist agree to track your success.

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Reach the perfect audience

A successful Facebook marketing strategy begins by identifying the right people to reach. For some businesses, that can mean a tiny, niche demographic in multiple physical locations. For others it can be a lookalike to a current audience. We’ll uncover your ideal audience together and devise the best ways to get your ads in front of them on Facebook.

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Full campaign management

The Cardinal Facebook marketing team takes all the planning, prep, all maintenance work out of your Facebook ad campaigns. After we figure out a plan to get the results you need, we set up the audience, the calls to action, the content, the time/location targeting, the conversion forms, literally everything. Then we optimize non-stop to make sure they deliver.

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Unmatched support

Cardinal Digital Marketing is a team of real people who work with real people. Your Facebook marketing is run by someone who knows your business and its goals. When you have new questions, or want to build on the success of a previous campaign, you’ll be a phone call away from your company’s Facebook marketing specialist at Cardinal.

Reach your share of 1 billion Facebook users

Cardinal is a digital marketing company staffed by people who make Facebook marketing their careers. The Cardinal team creates results-driven strategies that send customers straight to your door. The moment Cardinal becomes your Facebook marketing company, you get…

A team who listens
We don’t mind simply running your Facebook advertising campaigns, but we want to do more than that. Tell us your big ideas for new messaging and products, and audience segments. Let us partner with you when you set and chase new goals, and help you find ways to grow your business.

Time and attention
Great partnerships don’t happen overnight. Our team of Facebook ad consultants invests time in your company’s growth. Sometimes it’s better to simply drive to your office or hop on a video call. Either way we make time to sit with you, and build a custom Facebook marketing campaign that suits your unique needs.

Facebook marketing excellence
The Cardinal team is always here to answer your questions and make your campaigns better. A Facebook marketing expert will pair one-to-one with your business, and work right alongside your own marketing team to get it right. You’ll always get personal updates on the success of your campaigns, and answers for any troubles along the way.

Transparent reporting
You will see reports on the results of your Facebook marketing plan at any cadence you prefer. Your dashboards will be running all the time for your perusal, and you’ll have 24/7 access to our team.

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Case Studies

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Care Spot Case Study

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What makes Facebook marketing worth the investment?

In all honesty, it might not be the right channel for your business at this time. Hiring a Facebook marketing company is only worth it if you know what you intend to get out of the deal. If you’re only looking for a way to build community among your customers, then regular in-house, organic Facebook posts might be your best bet. If you want to measure and influence your web traffic, clicks, leads, MQLs, or some other business metric in a repeatable way, then you need an effective Facebook marketing strategy. If you know how much that traffic or that set of leads is worth, you’ll have a good idea of how your Facebook advertising efforts can affect the bottom line.

The Facebook advertising platform has a unique combination of enormity (over 1 billion users) and precision through delicate audience building tools. You can find almost any customer segment you can imagine. You can zero in with such specificity that it becomes indispensable for creating highly customized marketing segments, down to the neighborhood if you like. The price of advertising on Facebook is roughly comparable to the cost per acquisition on Google Adwords, but Facebook is much more customizable for just about any goal, audience, or budget. In many cases you can think of it as your special ops unit, while Google Adwords is the infantry.

How does Facebook marketing company work?

A Facebook marketing company makes your Facebook ads work, from start to finish. It starts with a custom work-up of your business, your goals, your target audience(s), your locations, and your messaging. We’ll figure out how to set up the right Facebook audience, ads, and spend to experiment with, for your approval. Then we’ll set that initial experiment into motion. After that we start optimizing for what’s working, and shutting down what isn’t working. We monitor performance as we go, making small tweaks and major improvements. Once it’s successfully delivering the results we want at a budget you like, we keep going. Our job continues even after your Facebook marketing plan is making you the money you were hoping to make.

Perhaps we should end with what we don’t do – The Cardinal Facebook marketing team does not post organic community updates for you. Our job is to meet your business goals through expertly-managed paid Facebook advertising.

Who makes the Facebook marketing content?

The Cardinal team member on your account will get to know you through the initial discovery process. As part of that, we’ll learn your product offerings, style, and tone of voice. Out of that information (and decades of experience) your Cardinal Facebook marketer can create all your ad content for you, with no extra input – unless you have tips you’d like to offer. But if you are lucky enough to have your own creative team at your company, we’re happy to work with them, and use their ideas for ad content.

Is there an annual contract we have to sign?

As a Facebook marketing company we stake our reputation on the knowledge that you’re getting amazing ROI for your Facebook marketing spend. We want you to stay because you’re seeing results, not because you signed a contract. And we act accordingly. It takes a few months of AB tests to establish a steady pattern of success. So we sign you up for an initial three-month contract to set a plan in motion. After we’ve established a winning Facebook marketing strategy, we can work out the terms of our agreement month to month or on an annual basis. Clients are usually so pleased with the results we deliver that they want to sign on for a much longer contract, but we can work with your level of confidence.

Will we need to do any web development on our own site?

You probably have the infrastructure you need to receive traffic and leads from a Facebook marketing campaign. But that depends on the scope of your business goals, and what your existing web resources are like. For example, you probably have a customer record management platform like Sales force, along with working landing pages, home pages, and web forms. But let’s say your web hosting service plan only allows for 5,000 visitors per month to your site, and you plan to blow that out of the water with your new Facebook ads… In that case you might need a web hosting upgrade before we proceed. We’re a full-service digital marketing company, so we can help with that, without slowing down your plans.

How can we tell if our Facebook marketing is successful?

Your dedicated Facebook marketing specialist here at Cardinal will help you set an ideal CPA (cost per acquisition) to match your business goals. In the beginning we’ll spend time finding the right balance of content, placement, and audience targeting, but your Cardinal specialist will keep massaging the campaigns until they are delivering the CPA you set together. Reports will be shared with you each day through custom dashboards. You’ll also receive personal updates from your specialist, and you’ll know exactly when your Facebook marketing campaign starts paying off for your company.

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