Multi Award-Winning

PPC Agency in Birmingham

Work with the #No.1 PPC Agency in Birmingham and significantly improve your Leads and Sales. Whether your Ecommerce or a Service Provider our PPC teams have the tried and tested Ad Strategies to get results fast..

  • Shopping Adverts
  • Search Adverts
  • Display Adverts
  • Remarketing Adverts
  • Video Adverts

Come and visit us at our Birmingham Headquarters and meet the PPC team.

What can PPC Achieve


Achievable ROI (max)


Achievable Conversion Rate (max)


Achievable Return on Ad Spend (max)


Tracked Conversion

The PPC Agency Delivering Results

As the premier PPC Agency in Birmingham, our PPC teams are consistently delivering impressive tangible returns for clients ranging from FTSE 100 brands to local SME’s right across Birmingham. This performance stems from having clearly defined objectives to pave the way for clever and considered Ad Strategies for maximum impact. Our PPC team set themselves realistic and challenging targets from the outset, based on measurable KPIs for impressive ROIs. 

The latest advancements in technology and data management are centric to our processes, along with our invaluable commercial and market knowledge assist our PPC teams to capitalise on opportunities and maximise your ROIs. Especially when coupled with our creativity and innovation this expertise provides an extra edge to our management and performance.

Our client monthly PPC budgets typically range from circa £750 to £250,000 per month, so we really do cater for all and there are not many industry verticals that our highly experienced Birmingham PPC teams have not operated in successfully. 

European Search Awards 2020 Finalists

Taking on the best of the Europe’s Elite PPC Agencies in 2020

We’re incredibly proud of our team at GSM, its a fantastic feeling to have such recognition from the leading Digital bodies in the industry.

Why Trust your PPC to Us ….

The simple reason for trusting us is that we’re used year on year by some of the largest and most respected organisations across the UK, as well as helping an array of smaller companies to rapidly grow with our PPC expertise.

Not only that, but Google can’t say enough good things about us and our exceptional performance delivery. So you are in expert & safe hands with our PPC specialist account teams.

For further peace of mind we have scoured the country for the best PPC Account Managers and have specifically trained teams for each service headed up by an experienced PPC Account Director whom is always available to our clients should you wish to bounce anything around.

If its confidence of performance delivery and relationships to keep your company ahead of the competition then you can trust Global Search Marketing and our experienced teams.

PPC Management
Our PPC Management encompasses multiple biddable media platforms, such as Google, Bing, Facebook, LinkedIn to name but a few. Our specialists will take control of your PPC campaigns with a comprehensive strategy to deliver you stronger Return on Ad Spend (ROAS) growth year on year.
PPC Strategy & Consultancy
Our PPC experts live and breathe paid search, day-in day-out, working across a vast array of markets & verticals with PPC Strategies that really deliver! Whether this is part of our PPC Management Service or on a Consultancy basis.
PPC Performance Audits
Find out if your PPC is underperforming and act fast! Our specialist's modus operandi is definitive - seek out high impact performance gains and turn your PPC campaigns around fast, on maximum ROAS.
Mobile Ads
If your adverts aren't optimised for mobile display, you're missing out on valuable conversion opportunities. Desktop searches are diminishing, and our PPC experts can help you join the mobile searching revolution.
Inhouse PPC Support
We are experts in providing in-house PPC marketing teams with support. Whether providing ongoing performance audits and recommendations or managing key aspect of the PPC campaigns.

Leading the way

Premier Google Partners

We have been one of the most decorated and highest performing Premier Partner PPC Agencies in Birmingham for many years and look forward to out performing last year.

Premier Google Partner - Global Search Marketing - PPC & SEO Agency Birmingham

Specialists in

Microsoft (Bing) Advertising

Microsoft (Bing) is still an effective marketing platform and we continue to demonstrate our expertise as a Microsoft Partner to capitalising on every opportunities for clients.

How our PPC Management works

Our PPC Management service is designed to cater for all budgets, whether you’re a FTSE 100 or an up and coming startup, as our management fees are dynamically based on either a fixed fee depending on your Adspend or a percentage of your monthly Adspend. For those new to PPC Management, Adspend is the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month, this ensures your budget and fees are maintained and reported separately.

Once we have defined your budget and your objectives, our team of PPC experts based in our Birmingham headquarters can develop a multi-tiered PPC strategy to deliver results swiftly and to plan. This may, depending on your campaigns existing make-up & build quality, require optimisation or more comprehensive restructuring. In some cases it may be necessary to rebuild the campaigns from scratch to achieve swift returns.

Once the PPC campaigns are ready for the launch, our Birmingham PPC specialists can really get to work analysing audience engagement and market competition for keywords, utilising the years of experience our team have to optimise, test, optimise, test and so on, until the campaigns settle and mature.

Our PPC experts will rapidly evolve the campaigns considering factors such as geo-targeting and socio-demographics, they’ll even drill down to the best days of the week for sales, right down to the best hour of the day, to maximise your chances of leads or sales.

Then having applied all this PPC expertise as one of the UK’s leading PPC Agencies, our team implement strategies to nurture and encourage your target audience to return to the website through an array of remarketing techniques. Finally our team challenge themselves to improve the performance week on week, constantly refining, testing, probing and delivering better results. Learn more.

Arrow Define Client Objectives & Deliverables

Arrow Account Audit & Strategy Development

Arrow Account Rebuild, Restructure or Optimisation

Arrow Formulate Ad Text, Ad Creatives and Ad Videos

Arrow Set Match Types & Keyword targeting

Arrow Set Geo-Targeting & Socio-Demographics

Arrow Establish & Implement Remarketing Strategy

Arrow Continuous Improvement and Refinement

Our Holistic Approach to Digital Marketing

At Global Search Marketing we appreciate that any successful marketing Initiative often involves a variety of different marketing channels from PPC to SEO, or Magazine Ads to Radio, or Emails to Leaflets. The challenge is how to apply all these marketing channels to maximise effect and how to allocate budgets for maximum returns. As such our Account Managers across all our services are trained to give careful consideration to our approach, and its structured framework.

Perhaps the most overlooked stage is that of defining the outcome beyond a top level objective to simply increase sales. This involves breaking the defined objectives down into highly targeted sociodemographic audience groups across defined geographic regions, with clear deliverables and measurables to determine success. The importance of all parties having a thorough understanding of the defined outcomes cannot be under emphasized. The neatly paves the way for a methodical and carefully considered multi-tiered or multi-channeled strategy to be developed for success.

The framework focuses on how Marketing Campaigns will Attract, Capture, Nurture, Convert and Re-Attract, consistently within a cycle. Click here to learn more.

Our Birmingham Office Serves:

Free Audit and Review Ask our PPC Experts

If you have an existing PPC account with historical data, our PPC team will gladly run a free audit to ascertain your strengths, weaknesses and opportunities. More often and not, it doesn’t take long to pin point why an account has underperformed and provide a clear plan of recovery.

Typically our PPC team will provide a live onscreen walk through your account, which for most clients is a real eye opener to what has been done or often hasn’t been done historically.

This provides a wonderful opportunity to ask questions live and for the PPC team to provide examples or simply show you how.

We often say there are no hiding places in a PPC audits for poor performance, that said we are cautious not to scaremonger when an account is relatively well structured and managed.

In some Audits we’ve ended up giving clients the thumbs up on their current agency, which speaks volume for our style and integrity. Our team tailor these audits and reviews to whatever level you require from layman’s terms to advanced.

Talk to our PPC Team Today ...

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    Your PPC Questions Answered...

    Every Client will have different performance, even within the same market, as there are so many variables such as websites, Prices, Products etc. However, for Ecommerce client we’d suggest a strong range between 15:1 to 6:1 for return on investment as guide and for services a strong range of 10:1 to 3:1. That said we have have enjoyed successes that far exceed these returns. For a more accurate feels speak to our PPC Team who can discuss your specific market and guide you.

    Ecommerce Sites: 1hr to 48hrs:

    We often give the example of an online mattress company, that approached us on the Thursday PM, went live the next day by 9am and by 12noon rang to increase their budget having had multiple sales. This particular client increased their budget three times on their first day such were the instant results and over the next 3-months saw their campaigns develop significantly. So to answer that question for ecommerce, your PPC adverts could be live rapidly within 24 hours with sales forthcoming from that point. Note, it typically takes 3-months to gather data, refine, test and optimise at which point the full potential of the campaigns materialise.

    Service Provider : 1 day to 4 days

    Service websites vary significantly, but as a rule we expect to see sales within the first few days of the campaign launching and to refine these campaigns over the first 6 weeks. In this 6-week period significant understanding and evolution occurs, including recommendations for website development and in some cases performance can significant increase beyond the first 6 weeks as the campaigns establish

    Our PPC team have significant experience in most industry verticals and may have even worked on similar or competitor accounts over the years, so for more information please contact the team.information please contact the team.

    Our PPC Team appreciate that from tiny acorns grow mighty Oak trees and more often than not have managed multiple Acorns (Now Oaks) over the years. Therefore, our team can start with PPC budgets of circa £500pcm to evidence performance and provide confidence to incrementally increase your budget.

    Our team also appreciate that so smaller clients, the importance of starting small and building up.

    Normally £500pcm is a good start point. However, within a week our PPC team can provide an indication to the market share achievable for those that wish to spend more

    For established campaigns, we’d recommend maintaining the current spend to expedite data collation and refinement.

    Our contract terms do vary depending on the industry sector, spend levels and degree of discount sought. However, our default contract focuses on a 3-month trial term and a main term thereafter of 3, 6 or 12 months. This provides confidence in our service delivery prior to entering main terms. The main term also maintains the same account management team as far as reasonable to do so throughout, so the team learn your business inside out.

    Yes – our contracts are typically setup to provide you with a trial term of 3-months. This providesclientstheconfidence that they are not locked into long term contracts until results are demonstrated.

    PPC is commonly assumed to be Google Adverts, but really PPC (pay-per-click management) is better considered as Paid Search Ads or Paid Media Ads, basically any platform which your adverts incur a cost once clicked. Our Paid Search Platforms are typically, Google, Microsoft (Bing), LinkedIn, Facebook and Instagram. However, we also work with others, as well platforms unique to other global search engines such as Yandex (Russia) or Baidu (China) or 123Khoj (India). Typically, albeit not always, we start with Google, due to the belief that if you can’t get a return from Google Ads you are likely to struggle with the other platforms.

    Our teams will happily work with little instruction and guidance, for those clients that have other commitments or are satisfied with the deliverables, to clients that wish to have a hands on approach. Our management incorporates a degree of Comms, Meeting and Strategising time, so 9 times out of 10, our PPC team can liaise within their schedule. Occasionally clients require time beyond the standard or additional bespoke reporting. This is typically covered with a marginal fee increase to provide additional scheduled time. Please speak with our PPC team for further guidance.

    Absolutely – your accounts are setup to provide you admin access.

    This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with PPC as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the PPC data on keywords and conversions.

    Furthermore, PPC is also more dynamic and adaptable if ROIs are not satisfactory, with changes taking effect immediately. SEO typically takes 1-month to 3-months for changes to be registered by the search engines, so aren’t as adaptable.

    We encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.

    A good question and one we are often asked. In our opinion we are the best in Central England by some margin and to be fair independent reviews from Google and our FTSE 100 clients  support this confident opinion. In terms of the national circuit we are considered to be one of 20 elite UK agencies and we are considered to be amongst the top agencies in Europe as well. This is partlytestimony to the quality of the UK marketing industry. If you’d like more information please talk with our Operations Director – Luke Hodgkins.

    Your Technical PPC Questions Answered...

    • Reasons why your Google ads may not show when you search for them:
      You might not be the target demographic. Using your browsing history, Google builds a profile of you
      based on the type of websites you frequently visit, so if it decides that you are not in the target
      demographic, you are not going to be shown the ads as this would waste your budget.
    • If Google detects that you have already made multiple searches for your ads but have not actually
      clicked on the ad, it will decide you’re not interested and stop showing you the ad.
    • If you haven’t made any previous searches for your ads, but share an IP address with many people
      that have (i.e. people in your office), Google may decide not to show you the ad.
    • If you do one search for an ad and keep refreshing until you see your ad, Google thinks you’re not
      interested in any of the ads (as you’re not clicking on them) and will stop showing them to you.
    • You may be outside the target area for those ads. For example if you are in England but do a search
      for ‘XXX in Ireland’, the Irish Google ads will not show for you, as the ads are programmed to only
      show if you are actually searching from Ireland, as this makes the campaign more targeted and costeffective.
    • Your media budget for that particular day has run out.
    • The ads work on rotation and it’s just not showing.
    • You may be using a device that is either not being targeted by your campaign or your ad may not
      rank high enough if there is not an appropriate bid modifier on that device.
    • Your ad may not be scheduled to show at the time or day you are searching on
    • Impressions are the number of times your ads have been seen as a result of a Google search.
    • Clicks are the number of times your ads have been clicked on after being seen. This equates to a
      website visit.
    • CTR (click-through rate) is total clicks divided by total impressions.
    • Cost is the total spent with Google this month for the campaign.
    • Avg. CPC (average cost per click) is the total cost divided by the total clicks.
    • Avg. CPM (Cost per 1,000 Impressions) is the total cost divided by the result of the total number of
      Impressions divided by 1,000.
    • Conversions include only the number of people who have submitted a tracked contact form or sent
      an email via the landing page.
    • Conv. Rate (conversion rate) is the total conversion divided by the total clicks, if applicable.
    • CPA (cost per acquisition) is the total cost divided by total conversions.
    • ROI is Return On Investment, which is usually calculated as Revenue divided by Cost and report as a ratio, e.g. 15:1.
    • ROAS is Return On Ad Spend, which like ROI, is calculated as Revenue divided by Cost but then reported as a percentage, e.g. 1,500% (equivalent to 15:1)

    At a high level, think of Ad Rank as having six factors:

    1. Your bid – When you set your bid, you’re telling Google Ads the maximum amount that you’re willing to pay for a click on your ad. How much you actually end up paying is often less, and you can change your bid at any time.
    2. The quality of your ads and landing page – Google Ads also looks at how relevant and useful your ad and the website it links to are to the person who’ll see it. Their assessment of the quality of your ad is summarised in your Quality Score, which you can monitor – and work to improve – in your Google Ads account.
    3. The Ad Rank thresholds – To help ensure high quality ads, we set minimum thresholds that an ad must achieve to show.
    4. The competitiveness of an auction – If two ads competing for the same position have similar ad ranks, each will have a similar opportunity to win that position. As the gap in ad rank between two advertisers’ ads grows, the higher-ranking ad will be more likely to win but also may pay a higher cost per click for the benefit of the increased certainty of winning.
    5. The context of the person’s search – With the ad auction, context matters. When calculating Ad Rank, we look at the search terms that the person has entered, the person’s location at the time of the search, the type of device that they’re using (e.g. mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that show on the page and other user signals and attributes.
    6. The expected impact from your ad extensions and other ad formats – When you create your ad, you have the option to add additional information to your ad, such as a phone number, or more links to specific pages on your site. These are called ad extensions. Google Ads estimates how extensions and other ad formats you use will impact your ad’s performance.

    (Source: Google Ads Help)

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