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As the premier PPC Agency in Birmingham, our PPC teams are consistently delivering impressive tangible returns for clients ranging from FTSE 100 brands to local SME’s right across Birmingham. This performance stems from having clearly defined objectives to pave the way for clever and considered Ad Strategies for maximum impact. Our PPC team set themselves realistic and challenging targets from the outset, based on measurable KPIs for impressive ROIs.
The latest advancements in technology and data management are centric to our processes, along with our invaluable commercial and market knowledge assist our PPC teams to capitalise on opportunities and maximise your ROIs. Especially when coupled with our creativity and innovation this expertise provides an extra edge to our management and performance.
Our client monthly PPC budgets typically range from circa £750 to £250,000 per month, so we really do cater for all and there are not many industry verticals that our highly experienced Birmingham PPC teams have not operated in successfully.
Taking on the best of the Europe’s Elite PPC Agencies in 2020
We’re incredibly proud of our team at GSM, its a fantastic feeling to have such recognition from the leading Digital bodies in the industry.
The simple reason for trusting us is that we’re used year on year by some of the largest and most respected organisations across the UK, as well as helping an array of smaller companies to rapidly grow with our PPC expertise.
Not only that, but Google can’t say enough good things about us and our exceptional performance delivery. So you are in expert & safe hands with our PPC specialist account teams.
For further peace of mind we have scoured the country for the best PPC Account Managers and have specifically trained teams for each service headed up by an experienced PPC Account Director whom is always available to our clients should you wish to bounce anything around.
If its confidence of performance delivery and relationships to keep your company ahead of the competition then you can trust Global Search Marketing and our experienced teams.
Leading the way
Premier Google Partners
We have been one of the most decorated and highest performing Premier Partner PPC Agencies in Birmingham for many years and look forward to out performing last year.
Microsoft (Bing) Advertising
Microsoft (Bing) is still an effective marketing platform and we continue to demonstrate our expertise as a Microsoft Partner to capitalising on every opportunities for clients.
Our PPC Management service is designed to cater for all budgets, whether you’re a FTSE 100 or an up and coming startup, as our management fees are dynamically based on either a fixed fee depending on your Adspend or a percentage of your monthly Adspend. For those new to PPC Management, Adspend is the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month, this ensures your budget and fees are maintained and reported separately.
Once we have defined your budget and your objectives, our team of PPC experts based in our Birmingham headquarters can develop a multi-tiered PPC strategy to deliver results swiftly and to plan. This may, depending on your campaigns existing make-up & build quality, require optimisation or more comprehensive restructuring. In some cases it may be necessary to rebuild the campaigns from scratch to achieve swift returns.
Once the PPC campaigns are ready for the launch, our Birmingham PPC specialists can really get to work analysing audience engagement and market competition for keywords, utilising the years of experience our team have to optimise, test, optimise, test and so on, until the campaigns settle and mature.
Our PPC experts will rapidly evolve the campaigns considering factors such as geo-targeting and socio-demographics, they’ll even drill down to the best days of the week for sales, right down to the best hour of the day, to maximise your chances of leads or sales.
Then having applied all this PPC expertise as one of the UK’s leading PPC Agencies, our team implement strategies to nurture and encourage your target audience to return to the website through an array of remarketing techniques. Finally our team challenge themselves to improve the performance week on week, constantly refining, testing, probing and delivering better results. Learn more.
Define Client Objectives & Deliverables
Account Audit & Strategy Development
Account Rebuild, Restructure or Optimisation
Formulate Ad Text, Ad Creatives and Ad Videos
Set Match Types & Keyword targeting
Set Geo-Targeting & Socio-Demographics
Establish & Implement Remarketing Strategy
Continuous Improvement and Refinement
At Global Search Marketing we appreciate that any successful marketing Initiative often involves a variety of different marketing channels from PPC to SEO, or Magazine Ads to Radio, or Emails to Leaflets. The challenge is how to apply all these marketing channels to maximise effect and how to allocate budgets for maximum returns. As such our Account Managers across all our services are trained to give careful consideration to our approach, and its structured framework.
Perhaps the most overlooked stage is that of defining the outcome beyond a top level objective to simply increase sales. This involves breaking the defined objectives down into highly targeted sociodemographic audience groups across defined geographic regions, with clear deliverables and measurables to determine success. The importance of all parties having a thorough understanding of the defined outcomes cannot be under emphasized. The neatly paves the way for a methodical and carefully considered multi-tiered or multi-channeled strategy to be developed for success.
The framework focuses on how Marketing Campaigns will Attract, Capture, Nurture, Convert and Re-Attract, consistently within a cycle. Click here to learn more.
If you have an existing PPC account with historical data, our PPC team will gladly run a free audit to ascertain your strengths, weaknesses and opportunities. More often and not, it doesn’t take long to pin point why an account has underperformed and provide a clear plan of recovery.
Typically our PPC team will provide a live onscreen walk through your account, which for most clients is a real eye opener to what has been done or often hasn’t been done historically.
This provides a wonderful opportunity to ask questions live and for the PPC team to provide examples or simply show you how.
We often say there are no hiding places in a PPC audits for poor performance, that said we are cautious not to scaremonger when an account is relatively well structured and managed.
In some Audits we’ve ended up giving clients the thumbs up on their current agency, which speaks volume for our style and integrity. Our team tailor these audits and reviews to whatever level you require from layman’s terms to advanced.
Want to know how we can transform your marketing and maximise your online growth potential?
Give us a call – we’d love to discuss your business goals.
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Every Client will have different performance, even within the same market, as there are so many variables such as websites, Prices, Products etc. However, for Ecommerce client we’d suggest a strong range between 15:1 to 6:1 for return on investment as guide and for services a strong range of 10:1 to 3:1. That said we have have enjoyed successes that far exceed these returns. For a more accurate feels speak to our PPC Team who can discuss your specific market and guide you.
Ecommerce Sites: 1hr to 48hrs:
We often give the example of an online mattress company, that approached us on the Thursday PM, went live the next day by 9am and by 12noon rang to increase their budget having had multiple sales. This particular client increased their budget three times on their first day such were the instant results and over the next 3-months saw their campaigns develop significantly. So to answer that question for ecommerce, your PPC adverts could be live rapidly within 24 hours with sales forthcoming from that point. Note, it typically takes 3-months to gather data, refine, test and optimise at which point the full potential of the campaigns materialise.
Service Provider : 1 day to 4 days
Service websites vary significantly, but as a rule we expect to see sales within the first few days of the campaign launching and to refine these campaigns over the first 6 weeks. In this 6-week period significant understanding and evolution occurs, including recommendations for website development and in some cases performance can significant increase beyond the first 6 weeks as the campaigns establish
Our PPC team have significant experience in most industry verticals and may have even worked on similar or competitor accounts over the years, so for more information please contact the team.information please contact the team.
Our PPC Team appreciate that from tiny acorns grow mighty Oak trees and more often than not have managed multiple Acorns (Now Oaks) over the years. Therefore, our team can start with PPC budgets of circa £500pcm to evidence performance and provide confidence to incrementally increase your budget.
Our team also appreciate that so smaller clients, the importance of starting small and building up.
Normally £500pcm is a good start point. However, within a week our PPC team can provide an indication to the market share achievable for those that wish to spend more
For established campaigns, we’d recommend maintaining the current spend to expedite data collation and refinement.
Our contract terms do vary depending on the industry sector, spend levels and degree of discount sought. However, our default contract focuses on a 3-month trial term and a main term thereafter of 3, 6 or 12 months. This provides confidence in our service delivery prior to entering main terms. The main term also maintains the same account management team as far as reasonable to do so throughout, so the team learn your business inside out.
Yes – our contracts are typically setup to provide you with a trial term of 3-months. This providesclientstheconfidence that they are not locked into long term contracts until results are demonstrated.
PPC is commonly assumed to be Google Adverts, but really PPC (pay-per-click management) is better considered as Paid Search Ads or Paid Media Ads, basically any platform which your adverts incur a cost once clicked. Our Paid Search Platforms are typically, Google, Microsoft (Bing), LinkedIn, Facebook and Instagram. However, we also work with others, as well platforms unique to other global search engines such as Yandex (Russia) or Baidu (China) or 123Khoj (India). Typically, albeit not always, we start with Google, due to the belief that if you can’t get a return from Google Ads you are likely to struggle with the other platforms.
Our teams will happily work with little instruction and guidance, for those clients that have other commitments or are satisfied with the deliverables, to clients that wish to have a hands on approach. Our management incorporates a degree of Comms, Meeting and Strategising time, so 9 times out of 10, our PPC team can liaise within their schedule. Occasionally clients require time beyond the standard or additional bespoke reporting. This is typically covered with a marginal fee increase to provide additional scheduled time. Please speak with our PPC team for further guidance.
Absolutely – your accounts are setup to provide you admin access.
This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with PPC as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the PPC data on keywords and conversions.
Furthermore, PPC is also more dynamic and adaptable if ROIs are not satisfactory, with changes taking effect immediately. SEO typically takes 1-month to 3-months for changes to be registered by the search engines, so aren’t as adaptable.
We encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.
A good question and one we are often asked. In our opinion we are the best in Central England by some margin and to be fair independent reviews from Google and our FTSE 100 clients support this confident opinion. In terms of the national circuit we are considered to be one of 20 elite UK agencies and we are considered to be amongst the top agencies in Europe as well. This is partlytestimony to the quality of the UK marketing industry. If you’d like more information please talk with our Operations Director – Luke Hodgkins.
At a high level, think of Ad Rank as having six factors:
(Source: Google Ads Help)