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What digital marketing skills should you have?

We’ve covered our 5 top digital marketing skills that will be most crucial in today’s landscape - so if you’re looking to grow your business, then take note. There are so many free tools you can use online to assess, improve, or practice each skill, which will give you a solid foundation of marketing your business online.

  1. Copywriting
  2. SEO
  3. Social media marketing
  4. Data analytics
  5. UX Design
  1. Copywriting

Skilled copywriters are able to capture attention and inspire action with a limited number of words and space. Content that provides value is so important in 2021, and content is key in most marketing strategies. The expectations and mindset of an audience varies depending on which platform they’re on, so you also need to be able to change your tone of voice depending on your audience.

  1. SEO

Most SEO ranking factors aren’t obvious to those new to the industry, and a talented SEO manager will utilise their own knowledge and tools to build effective strategies. No matter whether that includes researching keywords, crafting structured data or fixing site errors, understanding SEO plays a huge role in the success of any digital business.

SEO is an ongoing investment, but the benefits of showing up on the first page of the SERPs without funneling money into Google are hard to beat. Even if you have no prior knowledge of SEO, it’s vital that you get started as soon as possible.

  1. Social media marketing

Social media is becoming increasingly more important when it comes to marketing your brand. Having a creative mindset and the skills to develop engaging content will take your business to the next level. However, social media is more than simply posting content every few days, you need to be able to implement conversion tracking, analyse performance data and make data-driven decisions to help keep your community engaged. What’s more, knowing how to collaborate with influencers will help push your brand awareness to new heights. 

These days, social media brings tangible value to businesses, and it’s more important than ever to learn the ins and outs of your chosen social media platform to capitalise on this traffic.

  1. Data analytics

Brands are becoming more data driven when it comes to marketing. Relying on intuition alone is a thing of the past, and forward thinking business owners need to change this mindset. With access to tools such as Google Analytics, Google Search Console and SEMRush, it’s easier than ever to track and measure success. 

From this, a business owner should be able to determine goals and strategies that drive genuine value to their bottom line.

  1. UX Design

Understanding how to drive user acquisition can be a tricky one for business owners, but there are so many online resources to help. Designing engaging landing pages may not fall under your radar, however it is vital that landing pages are designed by a professional who understands the needs of your customer. If you’re unsure, you can A/B test 2 pages against each other to determine which on fulfils your customer’s needs better. A data-driven approach to UX design is vital in the modern marketing world, so it’s important that your business can adapt to changes like this.

written by:
Tori Breillat