Case Study


Our long-term PPC campaign helped Ovusense boost their brand exposure, traffic and – most importantly – their ROI.

The Client

Ovusense are the team behind a market-leading fertility monitoring device and app. The effectiveness of the Ovusense monitoring device has been proven in over 5000 clinical trials – making it the only class 2 medical fertility device.

The Challenge

Ovusense’s goals were two-fold. Primarily, they wanted to see an increase in the number of subscriptions and a subsequent rapid boost in revenue. Underpinning their plans for business growth was the desire to establish a global presence, and achieve a competitive level of brand awareness.

Our Strategy

Once we understood Ovusense’s digital objectives, we designed a comprehensive PPC strategy to help them boost conversions and achieve global exposure. We helped them reach users actively searching for their products and services through a combination of:

  • Paid Search ads
  • Shopping ads

The Results

Over the course of a year, we found that this PPC strategy was instrumental in helping Ovusense achieve their goals.

GSM gave us excellent service and insight which helped us to make the right decisions to grow our business.  We never felt like a small client.  We highly recommend GSM to anyone who is looking to step up and get serious about PPC and driving increased sales each month.

Laura Underwood, Commercial Manager
Increase in transctions
Increase in sessions
Increase in ROI

Our expertise in Paid Search, combined with our valuable audience insights, allowed us to develop a PPC campaign that increased traffic, transactions and brand exposure for Ovusense.

Talk to our PPC Team today ...