Case Study

IMI plc

Our comprehensive PPC strategy for IMI Hydronic Engineering plc helped them increase their global reach, driving an astonishing 93% increase in clicks.

The Client

IMI plc is a leading specialist engineering company that designs, manufactures and engineers precision valves and actuators. Their state-of-the-art technologies are integral to vital engineering processes across a range of sectors, such as energy, transportation and infrastructure.

With manufacturing facilities in over 20 countries, IMI is a truly global client.

The Challenge

IMI approached GSM with a view to strengthen their position as a leading global precision engineering group. Their objection was to increase clicks and conversions across their international audience, including:

  • Belgium
  • Denmark
  • France
  • Germany
  • Sweden
  • United Kingdom

They also wanted us to help them overcome the obstacle of high cost-per-clicks (CPCs).

Our Strategy

In order to help IMI achieve their goal of a high conversion rate across a global audience, we deployed different campaigns to different international audiences. Each unique campaign promoted a unique range of products most relevant to users in a certain locale.

Our PPC strategy was a comprehensive one, and we utilised the following services to reach new audiences worldwide:

  • Paid Search ads
  • Display ads

To ensure that we maximised the potential of every click, we implemented an incisively targeted Remarketing campaign to cultivate high value leads from returning users.

The Results

Our PPC strategy for IMI Hydronic Engineering plc was a demonstrable success and we more than achieved all three of our core objectives.

Increase in conversions
Increase in clicks
Decrease in CPCs

As well as causing their clicks to soar by 93% year-on-year, we saw conversions increase by an impressive 29%. We also reduced their CPCs by 33%.

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