Case Study

Rude Wines

Our SEO solutions helped Rude Wines increase their users by 130% year-on-year and boost their revenue by 41%.

The Client

As one of the UK’s leading independent wine retailers, Rude Wines offers world-class bottles of wine from all over the globe. With their selection features diverse, vibrant and refreshing wines they were focused on increasing rankings for a set of specific target terms so they could increase sales through traffic generated from Google.

The Challenge

The eCommerce food & drink marketplace is a competitive one. In order to achieve visibility and cut through the competition, Rude Wines required our innovative SEO solutions. They wanted to see a sharp uplift in their search rankings and, subsequently, an increase in users and their ROI.

Our Strategy

In order to help Rude Wine rank higher on top search engines, our long-term SEO strategy was two-fold. It consisted of:

  • Technical SEO
  • Digital PR

After first undertaking extensive keyword research, we began the process of optimising their eCommerce site from top to bottom. To improve their backlink profile – and boost their brand equity – we collaborated with key players in the food & drink industry in a PR capacity.

The Results

When it comes to the success of our SEO campaign with Rude Wines, the proof is in the pudding.

130%
Increase in users
41%
Increase in revenue
29%
Increase in transactions

Rude Wines enjoyed higher search rankings which, in turn, caused an enormous increase in users. This led to a substantial boost in transactions and, ultimately, Rude Wines almost doubled their ROI year-on-year.

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