Client Case Studies

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Marketing that Ignites Growth

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  • Dental & DSOs
  • Senior Care
  • Dermatology & Cosmetic Surgery
  • Behavioral & Addiction
  • Urgent Care
  • Hospitals
  • Specialty Practices
  • Multi-Location

PCLI Digital Marketing Case Study

Here’s How PCLI Increased Leads By 45% With Google Ads Cardinal’s Performance Marketing Strategy's Impact: 27% increase in conversion rate 44% PPC impression share in competitive LASIK market $82 CPA well below the target of $100 Increased Patient Acquisition with Multi-location PPC Strategy The Cardinal team helped Pacific Cataract and Laser Institute (PCLI) develop a [...]

LifeStance Case Study

How Cardinal helped a mental healthcare provider scale marketing for 20+ regional groupsHere are a few results of our treatment plan: 195% increase in total site conversions in six months 82% increase in traffic from new users 168% increase in site traffic MoM in six months Company Overview Founded in 2017, LifeStance Health is reimagining [...]

Smile Doctors Case Study

How we helped the country’s largest orthodontic group increase lead volume by 73%Key Results: 146% increase in calls and form submissions 82% increase in PPC leads 28% increase in PPC conversion rate 28% decrease in CPA Company OverviewAbout Smile Doctors Created in 2015 by Dr. Scott Law, Dr. Dana Fender, and Dr. Greg Goggans, Smile [...]

HCA Case Study

How a rapidly expanding senior care brand increased total conversions 445% Key Results: 445% increase in total conversions YoY 71% decrease in cost per acquisition Overview Since its inception more than 15 years ago, Home Care Assistance (HCA) has experienced rapid growth and continued expansion. To take its continued growth into the next chapter, the [...]

Centers Healthcare Case Study

How a renowned senior care organization used PPC to dramatically increase lead volume Key Results: 32% increase in conversions 11% increase in conversion rate Company Overview In business since 1995, Centers Health Care is a well-respected skilled nursing, rehabilitation, and senior care organization that offers the largest post-acute care continuum in New York. As a [...]

King’sBridge – Senior Living Retirement Community Case Study

How a retirement community filled its pipeline with quality leads by outsourcing PPC and SEO to CardinalKey Results: 1075% YoY increase in PPC conversions 59% YoY increase in organic sessions 64% decrease in PPC CPA 140% YoY increase In PPC conversion rate Company OverviewKing’sBridge Retirement Community is a not-for-profit, single-location senior living community with a [...]

Cameron Memorial Community Hospital Case Study

How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%Key Results: 285% increase in Find a Specialist leads 12% increase in organic traffic 42% increase in organic impressions 165% increase in total top 100 ranking keywords Company OverviewAbout Cameron Memorial Community Hospital Serving Northeast Indiana since 1926, [...]

Vitalskin Dermatology Case Study

How we helped a new multi-location dermatology brand build a patient-generating website that grew lead volume by 309%Key Results: 309% increase in patient leads 171% increase in organic traffic 51% increase in organic CVR Pos. 1 Ranking for “Louisville Dermatology” Goals Expand through de novo and acquisition strategies Build a powerhouse dermatology brand Drive patient [...]

Transformations Treatment Case Study

How a trendsetting addiction treatment center increased lead volume 17% with targeted PPCKey PPC Results (over five months): 32% decrease in cost-per-lead 17% increase in conversions Company OverviewAbout Transformations Treatment Center The Transformations Treatment Center is a renowned treatment center for substance abuse and mental health disorders. With its flagship location in sunny South Florida, [...]

Boca Raton Case Study

How a leading plastic surgeon improved organic conversions by 55.9% 62% increase in site visits (YoY) 211% increase in referral visits (MoM) 40% increase in clicks from Google My Business (MoM) 68% increase in Google My Business directions requests (MoM) Company Overview The Dr. Cristina Keusch Boca Raton Plastic Surgery Center is built on a [...]

Abode Case Study

How Cardinal launched a paid search program that increased leads by 40% and decreased cost per lead by 26% in just two monthsHere are a few results of our treatment plan: 40% increase in leads over 2 months 26% decrease in cost per lead (CPL) over 2 months Company Overview Abode Healthcare specializes in holistic [...]

Bufferin Case Study

How Cardinal helped a leading pharmaceutical company relaunch a brand and drive a 6025% increase in goal completionsHere are a few results of our treatment plan: 963% increase sessions across campaign media 1222% increase in new users 534% increase in page views Bufferin is a well-known buffered aspirin brand from Genomma Labs. For more than [...]

Silka Case Study

How this OTC Topical Cream partnered with Cardinal to launch high-impact video campaigns that increased traffic by 20,719%Here are a few results of our treatment plan: 22,928% increase in sessions across digital media campaigns 20,719% increase in traffic 18,487% increase in page views Silka is a leading manufacturer of a topical cream-based medicine which cures [...]

Piedmont Hospital Digital Marketing Case Study

See how we helped Piedmont Hospital increase patient volume for their Ortho & GI service lines by over 334% Our targeted multi-local medical approach At the start of our partnership, we built a comprehensive keyword list, which served as the foundation of our future work. Every tweak of their website, every backend optimization – all [...]

Medicus Veincare Digital Marketing Case Study

How a vein clinic improved online presence by increasing monthly visits by 39% Cardinal’s Continued Efforts resulted in: 78% increase in quality site visits YoY 200% increase in quality visits to revenue-generating pages 14% improvement in bounce rate Company Overview Medicus Vein Care is a medical clinic that has been serving the Abacoa, Florida area [...]

Made Ya Smile Dental Marketing Case Study

How a dental office is steadily increasing their organic website visits by 130% through content optimization Cardinal’s Continued Efforts resulted in: 130% increase in organic website visits YoY 120% increase in quality site visits YoY 3% improvement in site bounce rate Company Overview Made Ya Smile Dental operates in The Woodlands, Texas, area and covers [...]

Klement Dental Marketing Case Study

How a dental clinic increased their website visits by 87% Cardinal’s Continued Efforts resulted in: 87% increase in quality website visits 46% increase in organic website visits 125% increase in quality website visits from Orlando, a target locale Company Overview Klement Family Dental serves the St. Petersburg, Florida area with two local offices. The practice [...]

Peconic Bay Case Study

How a large hospital increased traffic to its contact us page 255% Cardinal’s Continued Efforts resulted in: 61% increase in quality visits to landing page for medical imaging center 255% increase in organic traffic to contact us page 10% increase in monthly blog sessions Company Overview Established in 1951, Peconic Bay Medical Center (PMBC) provides [...]

Bluff Plantation Marketing Case Study

See how we helped a renowned addiction recovery facility increase their organic monthly conversions by 52% Cardinal’s Continued Efforts resulted in: Top 3 ranking for all top keywords in addiction and recovery on Google 52% increase in average monthly organic conversions 43% increase in average monthly organic sessions Company Overview Bluff Plantation is known as [...]

Saga Dental Marketing Case Study

How a top dental provider increased total patient volume 75% without taking a big budget hitCardinal’s ROI-focused approach to PPC gave Sage Dental exactly what they needed: 35,000 new patients driven in 2019 75% increase in total patient volume with only 10% budget increase 37% Reduced cost per acquisition since launching full digital strategy When [...]

Fertility Treatment Digital Marketing Case Study

How a nationwide leader in fertility treatment increased conversions by 25% by combining marketing technology & servicesResults at a Glance 25% increase in conversions 27% Decrease in Cost Per Acquisition Overview Boston IVF, a leading provider of fertilization services, is renowned for its award-winning doctors and impressive success rates. To help people of all walks [...]

Cosmetic Surgery Center Digital Marketing and SEO Case Study

See how Cardinal helped Tolson Center for Cosmetic Surgery increase their leads by 329% Cardinal’s Approach Gave TOLSON amazing results: 192% increase in conversion rate 329% increase in conversions Tolson Center for Cosmetic Surgery is a Georgia-based plastic surgery clinic that offers people facial, breast, body, and skin enhancements. People want to feel comfortable in [...]

Sober Living Case Study

See how we helped this 12 location Addiction Treatment increase patient volume by 51%. Cardinal’s Continued Efforts resulted in: 21% Increase In Organic (SEO) Website Visits 51% increase in overall conversions Sober Living America is a nonprofit organization that helps people overcome their addiction to drugs and alcohol by providing housing, recovery education, and employment [...]

Ear Nose Throat Medical Practice Healthcare Marketing Seo Case Study

This Ear, Nose, and Throat practice wanted to increase patient volume in a big way.... this is how Cardinal helped. Cardinal’s Approach Gave NAENTA Exactly What They Needed: 80.6% increase in Calls 69.1% increase in Conversions 25.51% increase in conversion rate North Atlanta Ear, Nose, Throat, and Allergy (NAENTA) is a healthcare practice that wants [...]

Heart and Vein Treatment Case Study

How we DOUBLED new Vein Treatment patient requests in only three months for HVC Heart and Vascular Care Cardinal Digital Marketing focused on the channels that would get HVC to their goal the fastest. The result? A 93% increase in new patient requests in three months. HVC MD is an award-winning heart and vascular care [...]

Hospital Digital Marketing Case Study

Swedish Covenant generates 1.2MM impressions with a $119 average cost per lead for their orthopedic service line.See how we boosted Swedish Covenant’s business through paid search and social media platforms. Here are a few results of our treatment plan: 1,249,103 total impressions 8.35% conversion rate $119 cost per acquisition Swedish Covenant meets more than just [...]

Georgia Behavioral Case Study

How We Helped A Leading Psychiatry Group Increase Their Patient Volume By 3X Cardinal’s approach delivered Georgia Behavioral amazing results: $19 cost per lead 3X the volume of leads Georgia Behavioral Health Professionals is a comprehensive mental health care facility with a private practice setting. With psychiatrists, addiction medicine doctors, psychologists, interventional psychiatrists, nurse practitioners, [...]

Aliera Case Study

Learn how we helped Aliera restructure their marketing strategy to reach a wider audience in a brand-new space. Aliera Healthcare is an innovative healthcare organization that offers healthcare plans to both group and individual markets. Their healthcare sharing plans (an alternative to traditional insurance) offer a unique solution for individuals and families seeking personal health [...]

Park Springs Case Study

How we helped a retirement community get a second wind with their marketing strategyKey Results: 97 Form Fills 989 Calls 1086 Total Leads $72.37 Cost per Lead 4.86% Conversion Rate Company Overview Park Springs is an award-winning senior living community located in Stone Mountain, GA. Their campus is situated on 54 rolling acres and features [...]

Trinity School of Medicine

How we helped a Medical School increased their application volume by 37.8% Using SEO, Paid Search and Paid Social Advertising, we delivered A+ results, including: 37.8% increase in applications in Q1 4.92% conversion rate With small class sizes, a supportive faculty, and a patient-centric approach to medicine, Trinity has established itself as a respected institution [...]

Atlanta Brain and Spine Care

Atlanta’s Leading Neurosurgery Practice Needed a Strong Marketing Mind to Help Them Expand Their Brand And Reach Through a web and social media redesign, content marketing and reputation management, the Cardinal flock delivered: 325% increase in leads each month 6 more surgeries a month Since their inception in 2003, Atlanta Brain and Spine Care has [...]

Digestive Healthcare of Georgia

See how we helped an 18 location digestive group bring in over 100 new leads a month Our customized digital strategy drove in 100+ new leads per month. Here’s how we made that happen. 334% increase in lead volume 352% increase in patient appointment requests From performing research studies and clinical trials to providing patients [...]

RMD Primary Care

How we helped this Family & Internal Medicine practice launch their business and become a leader in their field. We’ve been with the RMD Primary Care family since the start. Here’s a look at what we’ve done so far: • #1 Ranking for both “Lawrenceville Doctors” and “Gwinnet Doctors” • 25% YOY increase in call [...]


Medpost’s Branding Needed Urgent Care To Get Noticed By a Larger Audience By using PPC, programmatic, and paid social, Cardinal delivered some pretty impressive results in the first 60 days of running a holistic campaign: 21% increase in brand conversions 17% decrease in branded CPA With centers located in Georgia, Texas, California and across the [...]

Dental Digital Marketing Case Study

How we helped a 160 location dental care brand with national recognition turn their painful PPC woes into a spitting success. Cardinal’s ROI-focused approach to PPC gave DentalWorks exactly what they needed: 40% increase in conversions 25% decrease in cost per conversion Our Clients Love Us "Cardinal’s ability to pull insights out of our data [...]

America’s Best

One Of The Country’s Largest Eyewear And Designer Frames Dealers Had A Vision. Here’s How We Brought It To Life Cardinal’s marketing helped America’s Best see incredible results: 40.91% increase in website traffic 31.47% increase in page views 120 targeted keywords got first page rankings America’s Best offers the nation’s best deals on eyewear and [...]


How We Helped The Region’s 3rd Largest Orthopedic Surgeons’ Group Reach Their Peak Performance Cardinal’s marketing RX was just what the doctor ordered: 91.06% increase in web traffic 1300 additional qualified leads funnel to their site monthly OrthoAtlanta is the 3rd largest orthopedic surgeons’ group in the Southeast, with eight locations across Georgia. Their practices [...]


CareSpot’s SEO & PPC needed some immediate medical attention. Here are a few results of our treatment plan: 173,880 Digital Leads in 9 Months 88,806 Paid Leads 85,704 Organic Leads $3.94 Blended Cost Per Lead CareSpot offers convenient and reliable walk-in care at locations throughout the United States. Their mission is to be an affordable [...]

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